Dieter Rams is a German industrial designer who abides by the Functionalist school of design. "Weiniger, aber besser" (less, but better) was the design approach that Rams employed as he created some of the most memorable consumer products of the 20th century. Innovation, practicality, user friendliness, and quality were just some of the principles Rams stood by. Ironically however it was his adamant drive to use as little design as possible which ultimately led to the development of his distinctly simple and iconic designs.
